A & H theory, which is to advance everything actively and put all interests on individual and department interests, is the spirit and behavior standards of KEC. Company joins ACTIVE & HEARTFUL spirit with talent, looks it as the datum of choosing, training and appraising talent, working hard for forming the rational corporate culture. Company lets the staff experience the integrative sense and sets up relation of trusting each other. In addition it creates the valuable and happy working environment constantly and lets the staff realize the self-value through working.